Read more about What makes a truly great logo design at CreativeBloq.com
Pentagram partner Michael Bierut has teamed up with Vox.com's Joe Posner to release a short film, 'What makes a truly great logo'. In the four-minute video, the pair run through four different types of logo and explain what really makes a design work, as well as why online fights about new logos are misguided. "It's not the splash you make when you hit the water. It's how long you keep your head above that water," explains Bierut.
from Creative Bloq http://www.creativebloq.com/logo-design/what-makes-truly-great-logo-design-11618675
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