Read more about The 5 tenets of brand building at CreativeBloq.com
Pragmatism requires a commitment to finding and maintaining clarity across your brand's ecosystem. When you have clarity around your brand's vision, what you stand for (and don't), how you want your customers to feel, employees to act, and the criteria for success, you have the blueprint through which to drive all brand decisions, strategically, tactically, and economically.
from Creative Bloq http://www.creativebloq.com/branding/5-tenets-brand-building-81516419
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