Read more about Are ad agencies lowering the calibre of designers? at CreativeBloq.com
In today's interactive landscape there are a great number of roles for designers. However, regardless of rank and specialty there are two distinct camps that visual designers fall into: marketing and product. A great way to differentiate between the two is to think about how the designer spends their days: are they designing a company's application (product) or the materials enticing customers to engage with that application (marketing)?
from Creative Bloq http://www.creativebloq.com/web-design/are-ad-agencies-lowering-calibre-designers-81516328
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