Read more about How to fill empty space in your designs at CreativeBloq.com
An empty state really is bigger than just one screen. When building an ecommerce website it's about providing your customer an incredible first impression as you introduce them to your product – to spur them to action, keep them interested, and remind them of the value your product's going to provide.
from Creative Bloq http://www.creativebloq.com/web-design/closer-look-empty-states-91517042
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