Read more about 3 great uses of typographic hierarchy at CreativeBloq.com
There is an age-old technique in graphic design used to communicate to the viewer or reader the organisation of content and place emphasis on important elements. It's called hierarchy – and specifically visual or typographic hierarchy. It's employed by graphic designers as a core design tool, and it is essential in making a clearly scannable and readable page, especially when that page features a large amount of content. Hierarchy helps people know where sections start and end, and also enables them to easily skip around the page.
from Creative Bloq http://www.creativebloq.com/web-design/3-great-uses-typographic-hierarchy-111517829
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